Political ad attacks usually hit home with many viewers and the people that they target; very soon people will be seeing them everywhere. This being said, the first ad to go after 2016 election cycle Democratic front-runner, Hillary Clinton, was released this weekend and is planned to air in between Sunday and Tuesday news hours. The ad is yet to be seen by most viewers as it is was released under a small advertising buy of around $200,000.00. The political group that created the ad is a small neoconservative group that has shown incredibly strong support for Israeli Prime Minister, Benjamin Netanyahu. This ad comes in light of another ad that was released by the same group, only this one was released via the Internet; the web ad (below) is extremely critical of President Obama and his administration as well as Hillary Clinton and their involvement with talks about Iran's nuclear program.
Israeli prime minister Benjamin Netanyahu is in strong disapproval of Iran's nuclear progress and this view sits well with a number of Republican party members. One of these Republican party members being John Boehner, who had invited Benjamin Netanyahu to the United States to give a speech addressing the House and showing his support for the Republican Party. Going back to the advertisements though the web ad made sure to include how "weak" the Democrats seem when it comes to foreign policy posing the question "Where is Hillary?". These two ads have started off the 2016 election cycle with a bang, already showing the battle lines that have been drawn between the parties. The power of the ads is a strong indicator about how and where political ads are spread and what information is included in them. The invitation of Prime Minister Netanyahu has been put into the public eye as a sort of "peaceful gesture" and a display of how strong Republican foreign policy could be, as it shows that already Republican ties with Israel are "secure". While things may seem good for the Republican Party not many seem to agree with what they have done, this invitation and the follow up media have stirred some controversy. First off, the invitation of Netanyahu was not run by the President for his approval nor was he made aware of the whole affair until it was already planned and the information for the address was released to the media. Secondly, many of the House Democrats are with President Obama and do not approve of such a visit or a speech; this has led many to state that they will be boycotting the speech and hope others will follow suit.
In my personal opinion I do believe that the political ads released have all the right criteria to be effective in the political world. The ads are harsh, they have a clearly presented target and have issued a challenge to the Democratic Party. However what these ads are supporting isn't necessarily something that the entire public agrees with. This could affect how viewer opinions as well as approval of Republican political action. 2016 is a year away and the Presidential race is looming closer and closer as things start to heat up.
More information can be found here: http://www.nytimes.com/politics/first-draft/2015/02/27/group-backing-netanyahu-will-air-ad-attacking-hillary-clinton/?ref=topics
Link to the web video here: https://www.youtube.com/watch?v=z6GdxbNrUf4#action=share
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